Research on celebrity and public persona around photography is quite limited but expanding and intersects with work on Scandal and Magazines. Most refer to McCracken and its study of the cultural import and consumer value of celebrities. The concept of persona see Jung , cited under Foundation Texts is based on an investigation into the production and the presentation of the self. Gabler provides an historical dimension to the publicity industry of popular journalism in this exploration of the craft of the gossip columnist Walter Winchell in the middle of the 20th century. A useful deployment of the concept of persona in online culture driven primarily from a social psychological perspective.
In the limelight and under the microscope:
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Image and performance in film and television. Centers of cultural production, such as Hollywood, Hong Kong, London, Mumbai, and New York, serve as localities for transnational movements of public personalities that are associated with different components of the culture industries. Gossip, power, and the culture of celebrity. Teenage girls, sexuality and fame. This form of analysis is found within many, if not all, of the categories in this article; nonetheless, it does represent a significant and growing area of research in its own right.
Business communication has come closest to interpreting this world of impression and reputation both within organizations and externally, as Pollach and Kerbler identifies. Tabloidism has often been linked to celebrity journalism and how it also is found in the organization of television coverage as much as more traditional print forms of journalism: